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Opened 8 months ago

Last modified 8 months ago

#713 new defect

Brand building in the fashion industry

Reported by: anonymous Owned by:
Priority: major Milestone:
Component: Database Version:
Severity: major Keywords:
Cc:

Description

In the modern postindustrial economy, the role and functions of a brand can hardly be overestimated; they are becoming more complex all the time and acquire a new quality. The increase in the number of fashion brands has led most fashion companies to focus not only on improving their tangible assets, but also focusing on intangibles such as profitability, value and brand equity.

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comment:1 Changed 8 months ago by anonymous

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