Opened 3 years ago
#6136 assigned defect
Mailing List Rentals - How a Mailing List Rental Can Help You
Reported by: | anonymous | Owned by: | |
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Priority: | major | Milestone: | Commissioning |
Component: | Web Interface | Version: | 2.0 |
Severity: | medium | Keywords: | |
Cc: |
Description
If you own a business, one of your most important assets is your mailing list. Without it, you can kiss the ability to market your products or services goodbye. In fact, your mailing list is probably one of your most important and cost effective assets. However, you may be wondering how you can go about renting a mailing list for your business. Renting a mailing list is actually quite easy and there are several companies out there who offer mailing lists on a monthly basis or in some cases yearly.
When you are looking to rent a mailing list, there are several things that you need to consider. The first thing is that you should check with your local chamber of commerce. Most often you will be able to rent a mailing list through them, as they are the ones that set up the networking events for businesses. They also get all the businesses to list in their directory and use them as a guide when it comes to contacting potential customers. So make sure that you check with your local chamber of commerce to see if they have a mailing list available to rent or if they are planning on starting a new list.
There are several reasons why you would want to rent a mailing list. One of the biggest reasons is so that you can advertise to people all over the country and potentially reach an audience of people that would not be aware of your business unless you put it on a mailing list. For example, let's say that you have a printing company that is doing a mailing campaign to promote a new brochure. You would only want to send that brochure out to people within a 500 mile radius of your office. If you do not rent a mailing list, you would be sending the brochure out to people in states that you do not even know exist!
There are several different companies out there that offer mailing lists. Some of these companies will charge a monthly fee for you to lease their mailing list. Many businesses will only use a mailing list once a year or less. For http://awaker.info/home.php?mod=space&uid=5070701 that use a mailing list regularly, it makes sense to rent a list so that you do not have to keep spending money every single month just to get a new mailing list. The average cost of having a mailing list per month is $3.00. That is not too much to spend when you are talking about the benefits of having a list.
A great benefit of renting a list is that you can change your list quite easily. This is a lot better than purchasing a mailing list from a company because you will not have to keep spending money each and every time you change your list. With the high cost of most companies, changing your list frequently can become very expensive. However, renting a mailing list from a reputable provider can be very beneficial to your business.
Another benefit of mailing list rental is that many of these companies allow you to test new mailers. You can request that they send you ten or twenty test mails to see which one converts the best. This can help you fine tune your mailing list and make any necessary changes before you actually purchase the full amount of the mailing list from them. The reason for this is because some mailing lists only convert about thirty percent of the time. If you were to purchase the entire amount of the mailing list from a company, you could end up losing a lot of money because you would have to test all the new lists to find out which one is working best.
By doing a mailing list rent today, you can save yourself a lot of money and still be able to keep up with the changing market. Even if you do not want to change your mailing list now, it is always good to have a backup plan in case you need to do so in the future. Many companies will let you continue using their mailing list until you decide you no longer want it. This type of list rental can be very beneficial for people who are trying to start a business but do not yet have enough funds to invest in a mailing list.
Finally, mailing list rental is an excellent way to test the effectiveness of different lists without investing any money. It is also important to think about how often you will use a specific list. If you only send out three mailings per week, you should obviously consider spending more on a paid mailing list. However, if you send out six mailing lists per week, you will probably be better off with a free list. Just be sure that you are getting the most for your money.